Its simply the best pet shampoo you can use! Theres NO Sodium Lauryl Sulfate, Dea, or other harmful detergents in Fergie Dog Shampoo. This mild and gentle vegetable oil based shampoo leaves your pet with a beautiful, clean and healthy coat – naturally without causing irritations or nasty allergic reactions. That means no more itching and scratching, caused by painfully dry skin. A gentle hypo-allergenic non fragranced formulation gives your pet a soft, clean coat and moist healthy skin. Works well for all pets -Dogs, Cats and even Horses. The easy to use bar makes it last longer then a liquid, eliminates the waste, and it rinses out completely quickly and easily.